Media are becoming brands.

This credo has accompanied Duisberg Teams since it was founded in 1994. We have been working for media companies and their B2C and B2B brands from the outset. One of our key market areas is radio broadcasting in Germany.

We firmly believe that the digitalization of media distribution has not only triggered the convergence of the various media genres, which were previously perceived as separate entities. The outcome is still undetermined. For us, two other aspects are at least as important:

• Mass media are evolving into personalizable on-demand media.
• Brands are becoming media: non-media players are competing for attention with media-like offerings, sometimes with completely different business models.

This tangled and complex situation, potentially explosive for the traditional media, vastly increases the requirements in terms of their strategic fitness. The selection of the right (marketing) strategy becomes a matter of survival.

Our clients from the old and new media sectors find the right sparring partner at Duisberg Teams.

Consultation and implementation expertise
 
- Strategic marketing (includes: product / format innovation and new business models)
 
- Marketing and communications management
 
- Brand development and management
 
- Corporate and brand design
 
- Traditional advertising
 
- Customer relationship management
 
- Direct marketing
 
- PR (B2B)
 
- Sales training (“Media Formatics”)
 
- HR consulting
 
- Coaching and networking
 
(in each case B2B and B2C unless otherwise stated)

Experiences from current and completed projects for the following clients (examples): >>>